Cupcakes, Babies, & Everyone’s Favorite Festival: Summertime at La Cocina

gift box

Father’s Day is Just Around the Corner

Yikes, Father’s Day is coming up on June 16th! Don’t worry – you can still be his favorite child. La Cocina gift boxes are like a virtual hug – so tight and wonderful, your dad won’t know what hit him. Touch his heart (and his stomach!) when he finds out your gift directly supports local female entrepreneurs. Boxes are filled with a variety of delectable treats and start at $35.


La Luna Cupcakes Opens New Store in Crocker Galleria

After you’ve shared some hand-crafted treats with dad, don’t forget to check out the newest storefront born in La Cocina’s kitchen: La Luna Cupcakes in Crocker Galleria.

Ever since Elvia Buendia was a young girl in Mexico, she relished trying different cakes at parties.  Following a move to the United States and an unfortunate confusion between Fahrenheit and Celsius (really, who does get these right?), she burned her first cake.

“My mom made me a tire,” exclaimed 4-year-old Jose Buendia when he saw the cake.  Inspired and motivated by the accident, Elvia started taking pastry baking and decorating classes with The Bread Project.  There, she learned how to create new flavor combinations with innovative decorations that would later influence her business.

When her husband lost his job in 2009, Elvia decided to turn her passion for cakes into a business.  She worked with the organization C.E.O. Women insight and created a business plan. C.E.O. Women then introduced her to the La Cocina incubator program, who worked with Buendia in setting goals for a five year plan.

In 2012, she began selling La Luna Cupcakes with the idea that cupcakes and cake pops could be delicious, natural and locally-sourced. Today, La Luna Cupcakes offers a focused menu of both traditional American cupcakes and options inspired by flavors she grew up with in Mexico, prepared using classic methods Buendia learned in Mexico and refined in the United States.  Through her creative flavors and product variety, Buendia always believes that her customers should “live life to the fullest, one cupcake at a time.”


On March 21, 2013, she realized her dream of owning a cupcakery in San Francisco, joining two other La Cocina businesses with successful storefronts, El Huarache Loco and Onigilly.

Today, you can find Elvia creating beautiful cupcakes, cake pops, and mini-cupcakes (no burnt tires here!) at La Luna Cupcakes in Crocker Galleria.  Try the signature Tres Leches cupcake, available daily in addition to Chocolate, Red Velvet, Vanilla, and other varieties of cupcakes and cake pops.  True to her Mexican heritage, Buendia also sells savory cupcakes including a beef and cheese-flavored cupcake as well as a salmon, cream, and dill combination.  She caters parties and is available to teach classes.

Congratulations to Elvia Buendia on her new store!


Congratulations to Monica of Don Bugito!

don bugito

We know it’s dad’s month but we couldn’t help but send a huge congratulations to everyone’s favorite bug broker:

From raising bugs to raising babies, Monica Martinez of Don Bugito will be welcoming her first child in less than a month. The sex of the baby is being kept a secret until it is born. When asked what she was the most excited and anxious about, Monica said, “I’m anxious about money and all of the new expenses. But I’m excited to see the baby in my hands.”

Monica will be taking a break from Don Bugito and plans to jump back in just in time for the 5th Annual San Francisco Street Food Festival. She will also be focusing on less physically demanding ways to approach her business such as packaged food rather than selling hot food.

Best of luck, Monica, on your growing family and growing business!

The Rising Stars Revue to Benefit La Cocina

rising stars
Our friends from Hapa Ramen4505 MeatsLocal: Mission EateryCoi Restaurant, and so much more are coming together at AT&T Park on June 13th for‘s SF Rising Stars Revue. Eat the best of the best as you sip on hand-picked wine or signature cocktails on the home plate of the San Francisco Giants!
Batter up, folks, and use this special code – RSFAF – for a fabulous discount when you purchase your tickets!  General admission tickets can be purchased here and VIP tickets here.
It’s baaack….! Street Food Coming to a Stomach Lining Near You
i cart street food
Mark your calendars! If you haven’t heard already, the 2013 San Francisco Street Food Festival will be on August 17th from 11am-7pm. Passports to the festival and tickets to our fantastic Night Market are going on sale soon so stay tuned for details.  Passports act as a substitute for cash at the festival and can be shared with family and friends, saving you time and money so you can focus on the important stuff like discovering the best exotic food out there.
We’re also pleased to announce that this year’s Night Market will have a little extra something special.  From cornhole to Berlin-style ping pong to karaoke and more, come prepared to play and eat the whole night through. Read a little teaser about the extra serving of epicness in this Zagat article.
Hungry to eat til your cart‘s content? Stay tuned for details on when to purchase your one-way ticket to Street Food splendor and Night Market madness!
Special thanks to all the volunteers who contributed to this newsletter!
Carol L. Weinfeld contributed reporting for the article about La Luna Cupcakes.