Press

We've been called "inspiring," "innovative," and "fresh" by everyone from the New York Times to neighborhood bloggers. And that's just us — our business partners get even higher praise: "entirely unique and swoonily delicious."

Check out some of what the media's had to say, below:

San Francisco’s Street Food Boom

Feb­ru­ary 25, 2010 — Sevilla Granger swerved her black Volvo sta­tion wagon into a park­ing lot near the San Fran­cisco Design Cen­ter and ran over to Liba, a falafel truck. It was 1:57 p.m. Liba closes at 2. Read more

From Informal to Formal; A La Cocina Documentary

S.F. Tastemakers: Caleb Zigas, Leticia Landa, Patricia Loya and Jason Rose

7by7_logoJan. 28, 2010 — While oth­ers harp on how unsus­tain­able SF is for small busi­nesses, La Cocina serves as a pos­i­tive model for what’s pos­si­ble. “We need to make oppor­tu­ni­ties for low-income entre­pre­neurs in the food indus­try,” says Caleb Zigas. “They’re good for our city.” Read more

La Cocina Tapped to Operate Food Carts in Dolores Park, Justin Herman Plaza

logo_sfWeekley Jan. 26, 2010La Cocina has got­ten the ini­tial nod for a con­tract to do push­cart food sales in both Dolores Park and Justin Her­man Plaza, said direc­tor Caleb Zigas. Pend­ing final approval by the seven-member Rec and Park Com­mis­sion, the non­profit food busi­ness incu­ba­tor would be able to oper­ate one cart space in Dolores on week­days, and two on week­ends. Read more

Green Gourmands on the Go

lime_logoDec. 7, 2009 — One of the biggest chal­lenges of tran­si­tion­ing from an under­ground culi­nary oper­a­tion to a full-fledged busi­ness is access to com­mer­cial kitchen space—since the cost of out­fit­ting and cer­ti­fy­ing such a kitchen is pro­hib­i­tive to most culi­nary micro-enterprises. As legions of street food ven­dors, under-the-radar cater­ers, and teeny-tiny treat mak­ers strug­gle with legit­i­macy, food incu­ba­tor pro­grams such as San Francisco’s La Cocina project work hard to bring these home­grown entre­pre­neurs up to a fully cre­den­tialed and self-sufficient busi­ness sta­tus. Read more

Officials Say Permitting for Vendors Outdated

Mission Loc@lWhile the hip­ster street cart ven­dors of the Mis­sion Dis­trict get invited to offi­cial func­tions, many who have long worked the Mission’s streets are more likely to get a $250 ticket than an invi­ta­tion. Read more

Save Cash: Can

Mission Loc@lNov. 18, 2009 — Want to get the most bang for your buck? Try can­ning your food. Sim­ple, fun, and with the national unem­ploy­ment rate at 10.2 per­cent — the high­est since 1983 — can­ning can be the answer to anyone’s dwin­dling hol­i­day bud­get. Ask the folks at the Mission’s La Cocina, a kitchen and small busi­ness incu­ba­tor on Fol­som street, and they’ll say the same thing. Read more

Recetas Para un Buen Negocio

Oct. 17, 2009 — Una mañana de mayo, Verónica Salazar rel­len­aba con fri­joles unos huaraches de maíz, con­cen­trán­dose en blo­quear el bul­li­cio de una enorme cocina en Mis­sion Dis­trict. El ruido de cuchil­los picando veg­e­tales con­tribuía al alboroto, ali­men­tado con las sartenes que gol­pea­ban con­tra el equipo de acero inox­id­able, y com­petía con la música de fondo de una estación de radio local en español. Este lugar, cono­cido como La Cocina, no es un restau­rante ni un nego­cio común y cor­ri­ente. Aquí todos los chefs son mujeres y la may­oría son inmi­grantes y tra­ba­jan en ese mismo espa­cio para lograr un obje­tivo en común: entre­narse para empezar su pro­pio nego­cio de comida y, en algunos casos, salir de la pobreza. Read more

Cooking for the Community at San Francisco’s La Cocina

triple punditJuly 24, 2009 — In La Cocina’s large, com­mer­cial kitchen, three women joke with each other, their laugh­ter ampli­fied by the room’s high ceil­ings and brushed steel fix­tures. They care­fully dust pow­dered sugar on a fresh batch of alfa­jores, pastry-style cook­ies filled with dulce de leche, a caramel-like fill­ing made from heated milk. Prepar­ing for an upcom­ing local farmer’s mar­ket, these women are part of one of the 22 small food busi­nesses that work with the self-proclaimed “incu­ba­tor kitchen” located in the heart of San Francisco’s Mis­sion Dis­trict. Read more

Apricots: We Jammin

Mission Loc@lJune 14, 2009 — On a recent Wednes­day, 80 peo­ple came to La Cocina, a com­mu­nity kitchen on Fol­som, to pick up 720 jars of home­made apri­cot jam. More than 20 peo­ple took part in mak­ing it from scratch last Sun­day. Anya Fer­nald who con­ceived the can­ning project,  said she wanted to show peo­ple how they could buy in bulk at afford­able prices and deal with the quan­tity of pro­duce bulk buy­ing means.  For oth­ers, how­ever, the class was sim­ply a way to “con­nect to peo­ple, places, and  times.” Read more

Growing Crop of Vendors Hits the Street

May 26, 2009 — The Creme Brulee Cart is one of many licensed and unli­censed food ven­dors who have recently hit the streets of San Fran­cisco, espe­cially in the Mis­sion Dis­trict. The area’s bars, streets and parks host a car­a­van of food sell­ers who con­nect to their cus­tomers via social net­work­ing Web sites like Face­book and Twit­ter. […] To deal with some of the chal­lenges, street-food entre­pre­neurs can turn to the non­profit orga­ni­za­tion La Cocina for approved com­mer­cial kitchen space. Veron­ica Salazar of El Huarache Loco preps her Mex­ico City-style street food at La Cocina’s kitchen and then sells it from a stall at the week­end Ale­many mar­ket in San Fran­cisco. Read more

La Cocina, a Delicious Economic Renewal

Civil EatsNov. 14, 2008 — The ingre­di­ents for green col­lar eco­nomic renewal via food-based busi­nesses have been stew­ing for a few years in the Mis­sion at La Cocina. Enter­ing its fifth year of oper­a­tion in 2009, La Cocina was founded to pro­vide kitchen space and assis­tance to food entre­pre­neurs – many of them low-income and all of them women – help­ing them in start­ing new busi­nesses or grow their home-based busi­nesses into sta­ble ven­tures. Read more

Sabores Viajeros

Picture 8Aug. 28, 2008 — Los sabores via­jaron con ellas, inmi­grantes todas. Con Dilsa Lugo, de Méx­ico, las rajas de chile poblano; con Rosario Cabr­era, del Perú, la yuca y la papa dulce; con Mieko Raymer, de Japón, esos fideos cono­ci­dos como soba com­bi­na­dos con berros; con Aster Andy­hun, de Etiopía, las lente­jas y el gar­banzo sobre una cama de harina. Read more

For Women, a Recipe to Create a Successful Business

June 23, 2007 — One morn­ing in May, Veron­ica Salazar stuffed refried beans into sandal-shaped masa cakes, con­cen­trat­ing to block the com­mo­tion in a cav­ernous kitchen here in the Mis­sion Dis­trict. The chop­ping of veg­eta­bles added to the din as the clang of metal pans against stain­less steel equip­ment com­peted with back­ground music from a local Spanish-language radio sta­tion. Read more

How Pie Will Change the World

Win­ter 2006 — Walk­ing around in the Mis­sion neigh­bor­hood, one of the first things you notice is the smell of food: Beans, grilled meat, and tor­tillas all waft through the air like one big atom­ized hunger-inducing bur­rito. Around the cor­ner from each other are two orga­ni­za­tions whose kitchens are not only con­tribut­ing to the sen­sory land­scape with heav­enly smells of apple pie and empanadas, they’re actu­ally using those kitchens as a locus for change in the com­mu­nity. Read more

Backstory: Their Place Is in the Kitchen

Dec. 12, 2006 —  La Cocina bus­tles with activ­ity. Pots clang. Water gushes from spouts around the indus­trial kitchen. At four large work­sta­tions, cooks chop, mix, bake, and sauté var­i­ous food items. It’s a feast for the senses: The smell of freshly chopped green onions per­me­ates the air in one cor­ner, while the scent of boil­ing straw­berry jam sat­u­rates another. Read more

Community Kitchen Serves as Business Incubator

ABC7Oct. 6, 2006 — For 18 years now, we have been cel­e­brat­ing the amaz­ing con­tri­bu­tions of Lati­nos in the Bay Area with our ‘Pro­files of Excel­lence’ show. In honor of His­panic Her­itage Month, the show high­lights the achieve­ments of five local lead­ers. In this report, we intro­duce you to one of those trail­blaz­ers. Few things are as trea­sured in the Latino com­mu­nity as food. It is cen­tral to “la familia” — the fam­ily. Now, a new orga­ni­za­tion called La Cocina is offer­ing hope and oppor­tu­nity to small busi­ness own­ers by pro­vid­ing kitchen space that may help turn fam­ily favorites into fam­ily rev­enue. Read more

Dream Kitchen: Aspiring Entrepreneurs Cook Up Careers

Picture 2April 26, 2006 — Among the many delights which come out of the ovens at La Cocina each day are short­bread cook­ies with dulce de leche which have gone from being com­fort food to a busi­ness for Yumna McCann. Read more

La Cocina’s Concoctions

March 15, 2006 — What do dairy-free truf­fles, good-for-you juices, nat­ural jams and Mex­i­can food all have in com­mon? They were all cre­ated at La Cocina, an “incu­ba­tor kitchen” in the Mis­sion Dis­trict. The non­profit orga­ni­za­tion helps local low-income men and women start their own food-related busi­nesses by pro­vid­ing com­mer­cial kitchen and stor­age space, as well as busi­ness and moral sup­port. An open house held last week allowed the com­pa­nies to show off their cre­ations. Here are a few prod­ucts that stood out. Read more

Beyond Organic: Cooking Up New Lives

March 1, 2006 — Vale­ria Perez Fer­reiro dis­cusses La Cocina with host Jerry Kay, and Guisell Oso­rio, owner of Sabores del Sur, talks about her expe­ri­ence launch­ing her busi­ness at La Cocina. Lis­ten to the story

Huarache Loco Dishes Up Central Mexico Eats

Jan. 18, 2006 — You know you’re in the pres­ence of real Mex­i­can food when you run across huaraches — lit­er­ally, “slip­per” or “san­dal.” The long, oval-shaped tor­tilla (pic­tured) — hand pat­ted with a cen­ter of black bean puree and baked on a grid­dle — is the per­fect car­rier for salad-like top­pings, such as nopales (cac­tus). Read more

Teaching Immigrant Women with Community Kitchens

Dec. 28, 2005 — A non-profit com­mu­nity kitchen in San Fran­cisco is part of a grow­ing move­ment to launch small food busi­nesses around the coun­try. Reporter Pauline Bar­tolone exam­ines La Cocina’s focus on poor immi­grant women. Lis­ten to the story

La Cocina Helps Mission District Women with Culinary Talent Go Pro

Sept. 7–13, 2005 — It’s a Mon­day after­noon in the Mis­sion Dis­trict, and the mod­ern, gleam­ing com­mer­cial kitchen La Cocina is bustling with women. A small, mul­ti­cul­tural group, they cheer­fully swap sto­ries and encour­age­ment, though each remains intently focused on her own work. Read more

Recipe for Success

metropolisJune 13, 2005 — San Francisco’s Mis­sion Dis­trict — like many low-income neigh­bor­hoods in high-rent cities — is a mix of immi­grants, pri­mar­ily Latin Amer­i­can, and hip­sters. Gen­tri­fi­ca­tion spread rapidly through the area in the late 1990s, dur­ing San Francisco’s dot-com boom, but has slowed post­bust. On the trendier blocks, taque­rias sit along­side sushi-cum-oxygen bars. Live/work lofts and bou­tique retail spaces serv­ing the better-heeled res­i­dents are com­mon­place. But new con­struc­tion that addresses both ends of the eco­nomic spec­trum is rare. Read more

La Cocina Helps Get Cooks Out of the Kitchen, Into Business

March 25, 2005 — Veron­ica Rivera […] is all cook­ing skills and enthu­si­asm, with lit­tle busi­ness know-how and means. She is the type of bud­ding entre­pre­neur that La Cocina, an incu­ba­tor kitchen in the Mis­sion Dis­trict, is look­ing to men­tor. The startup, which is seek­ing non­profit sta­tus, will help low-income women develop food ser­vice busi­nesses by pro­vid­ing com­mer­cial kitchen and stor­age spaces, men­tor­ship and busi­ness train­ing, as well as moral sup­port. Read more

La Cocina Prepara Cocineras para Ganar Dinero

Feb. 15, 2005Con su cocina com­er­cial de 4,400 pies cuadra­dos, la orga­ni­zación piensa ayu­dar a las empre­sarias de bajos ingre­sos a con­seguir y man­tener clientes, uti­lizando unos ingre­di­entes claves. El pro­grama se pro­pone ayu­dar a un grupo de mujeres minori­tarias e inmigrantes—y dará aten­ción espe­cial a las que viven en la Mis­ión. Read more