Owner: Veron­ica Salazar

Veron­ica Salazar was born in the neigh­bor­hood of Ramon Mil­lan in Mex­ico City, Mex­ico. Veron­ica grew up around food, both in her home and in the restau­rant that her fam­ily owned in La Raza, Mex­ico City. It was there that she grew up, like her daugh­ters and son now, in the kitchen, run­ning between pots, pans and the smells of food.

When Veron­ica moved to San Fran­cisco, she saw taque­rias every­where but their food tasted noth­ing like home. Before long, Veron­ica was cook­ing all week­end and serv­ing between 20—40 peo­ple in her house. It was time for the busi­ness to begin. Veronica’s pas­sion for food quickly trans­lated into suc­cess when she launched El Huarache Loco in 2005 from La Cocina’s kitchen.

After her ini­tial suc­cesses in cater­ing, Veron­ica began her mar­ket stand at the Ale­many Farmer’s Mar­ket, bring­ing the authen­tic fla­vors of Mex­ico City (D.F.) to San Fran­cisco (S.F.). The busi­ness is still very much a fam­ily busi­ness, with her hus­band Miguel run­ning the busi­ness with her, her daugh­ter Diana learn­ing to cook in the same way that Veron­ica did, her son Joshua run­ning between everyone’s legs, and baby Luana observ­ing every­thing from her carseat.

El Huarache Loco believes that food is the most basic desire of every­one; to feel full, sat­is­fied and happy is not only some­thing nec­es­sary but some­thing that, when done cor­rectly, can bring home to wher­ever one finds one­self. El Huarache Loco loves San Fran­cisco, and misses Mex­ico City, and is ded­i­cated to bring­ing the fla­vors of the D.F., here, to their new home, in S.F.

Tele­phone: 415.572.6832

Email: elhuaracheloco@yahoo.com

Web­site: www.huaracheloco.com