El Huarache Loco
Owner: Veronica Salazar
Veronica Salazar was born in the neighborhood of Ramon Millan in Mexico City, Mexico. Veronica grew up around food, both in her home and in the restaurant that her family owned in La Raza, Mexico City. It was there that she grew up, like her daighter and son now, in the kitchen, running between pots, pans and the smells of food.
Veronica decided to move to the United States, and it was an obvious choice that she would begin to look for work where work was familiar, in restaurants. During the week Veronica worked in the kitchens of Rainforest Café, Kuleto’s and Zebulon, but on the weekends she was at home, cooking the food of her family and of Mexico City. Despite the presence of taquerias all over the city, Veronica and her family could never find the food of the D.F., the huaraches, mixiotes, tlacoyitos or moles that tasted like home.
It became clear that Veronica’s family was not the only one who felt that need, and people began to hear about her food. Before long, Veronica would be cooking all weekend and she would serve between 20—40 people in her house. It was time for the business to begin. Veronica’s passion for food quickly translated into success when she launched El Huarache Loco in 2005 from the kitchens of La Cocina.
After her initial successes in catering, Veronica began her market stand at the Alemany Farmer’s Market, bringing the authentic flavors of Mexico City (D.F.) to San Francisco (S.F.). The business is still very much a family business, with her husband Miguel running the business with her, her daughter Diana learning to cook in the same way that Veronica did, and her son Joshua running between everyone’s legs.
El Huarache Loco believes that food is the most basic desire of everyone; to feel full, satisfied and happy is not only something necessary but something that, when done correctly, can bring home to wherever one finds oneself. El Huarache Loco loves San Francisco, and misses Mexico City, we are dedicated to bringing the flavors of the D.F., here, to our new home, in S.F.
Telephone: 415.572.6832
Email: elhuaracheloco@yahoo.com