La Cocina wins a 2011 Small Business Award

SFBGMay 3, 2011 — Once a year we celebrate the people who hang in there, often against the odds, and not only survive but thrive. People who build small businesses that build cool neighborhoods and hire local workers and keep the San Francisco economy moving…

Believe it or not, there was a time in this city when Le Truc did not park its chicken parmigianas in front of the Conservatory of Flowers and street food did not inspire a weekly mob scene at Off The Grid’s mobile market. Back then, a lot of the people who sold food on the street were immigrant women.

“Their commonality is this incredible entrepreneurial spirit,” says Caleb Zigas of La Cocina, a food business incubator created to give street food vendors the tools they need to take their business into the next realm of profitability. Read more.

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