Leticia learned about La Cocina in her last week of college when she read an article about El Huarache Loco in The New York Times. After moving to San Francisco to work at a foundation she visited La Cocina’s Ferry Plaza Farmers Market booth a couple of times and decided it was an organization she wanted to volunteer for. Coincidentally, she met Valeria (the Executive Director at the time) at a Holiday Party and instead of becoming a volunteer she began as a staff member in February 2008.
Leticia studied Anthropology at Harvard and has a background international nonprofit work–she has lived in rural Northern India and rural Southwestern China working and studying agricultural poverty and its effects on women. She also completed the first year of culinary training at Le Cordon Bleu in Paris and worked on the line at Jeffrey’s Restaurant in Austin, Texas where she grew up. She is fluent in Spanish and French and (increasingly less) conversant in Mandarin Chinese.
Since joining La Cocina, Leticia has been named one of San Francisco’s Tastemakers by 7×7 Magazine and was named a Yoshiyama Young Entrepreneur by the Hitachi Foundation for her work on the program curriculum and social entrepreneurship. As Programs and Development Manager, Leticia oversees the Mobile Foods project and the Business Incubator and works with staff to set goals with all entrepreneurs around business growth and access to capital and market opportunities.
Leticia brings a passion for the kitchen to La Cocina and a true belief in the power of small food-base businesses in transforming people’s lives.
contact: (415) 824-2729, ext. 306
favorite foods: chilaquiles, quiche and the perfect brownie