San Francisco Incubator Launches Street Food Entrepreneurs

Good LogoAugust 31, 2011— Veronica Salazar was born in Mexico City, but after moving to San Francisco she couldn’t find a taqueria serving anything like the cuisine she grew up with. Working in restaurant kitchens during the week to support her family, she began selling her native foods at home on the weekends. Word spread, and the crowds grew to 40 customers, but she needed help to make her passion into a business.

In 2005, Salazar found the help she needed, starting El Hurache Loco—named after a Mexican delicacy shaped like the iconic sandal—in the commercial kitchen operated by a nonprofit called La Cocina. Initially a catering company, El Hurache Loco grew into a beloved food stand at area farmers markets. This fall, Salazar will open her own restaurant, a major victory for her and the organization that helped kickstart her business.Read more.

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