*Click here for the Pow­er­Point pre­sen­ta­tion from the Social Media Work­shop.*

Can you hear it? It’s the buzz of social media. And it’s every­where.

It has become a nec­es­sary strat­egy for small busi­nesses to have a pres­ence on social media sites. Yet sort­ing through the sites and hype can be over­whelm­ing and con­fus­ing. A big buzz kill.

Join us for a hands-on work­shop that will help you under­stand the social media tools that will ben­e­fit your busi­ness and get started right away.

You’ll learn:

• The key social media tools for small busi­ness mar­ket­ing and how to use them -  Face­book, Twit­ter, YouTube, LinkedIn and blogs
• How to uti­lize social media for offers and promotions
• Tools to help max­i­mize your small busi­nesses efficiency
• How to main­tain a con­sis­tent brand image through social media to reach your customers

Par­tic­i­pants are encour­aged to bring their lap­tops or print outs of their cur­rent social media mar­ket­ing efforts.

The work­shop was held on Feb­ru­ary 16th at 6 PM at The Women’s Build­ing on 18th St.

*Click here for the Pow­er­Point pre­sen­ta­tion from the Social Media Work­shop.*

Mod­er­a­tor:  Jen­nifer Benz is founder and chief strate­gist at Benz Com­mu­ni­ca­tions, a bou­tique con­sult­ing firm that focuses on employee ben­e­fits com­mu­ni­ca­tion. She is also a long-time La Cocina vol­un­teer and helped develop La Cocina’s mar­ket­ing cur­ricu­lum. Her busi­ness is fea­tured on Open Forum Pulse, an aggre­ga­tion of small busi­ness lead­ers on Twit­ter -  She will share her own expe­ri­ences and insights from her time with both Benz Com­mu­ni­ca­tions and La Cocina busi­nesses.