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The Food Truck Revolution Revs Up, With a Little Help

New York Times logo October 1, 2011 — Like many San Franciscans over the past few years, Matt Cohen had a foodie dream: to run a food truck, serving the ramen noodle dishes he learned to prepare in Japan. So in mid-2008, he quit his job as a hotel manager and started hosting pop-up … more

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Comer en la calle: un lujo de muchos

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impreMedia logo August 28, 2011 — Parece irónico. Comer parado, en medio de la calle, después de hacer colas infinitas para ordenar algo es para mucha gente algo más deseable que sentarse cómodo a comer y que le sirvan en un restaurante. Hasta hace unos años la comida callejera estaba casi exclusivamente … more

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Street Food Provides Economic Freedom: Is Success Just a Tweet Away?

Civil Eats

Civil EatsAugust 29th, 2011— “For folks who have cooked their whole lives, taking business into their own hands with their family by their sides, is a huge risk. But it provides potentially huge freedom,” said Caleb Zigas, director of San Francisco’s La Cocina culinary incubator summarizing the second National Street … more

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Foodie Chap: La Cocina In San Francisco

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CBS5 logo August 28, 2011— La Cocina is a ground-breaking business incubator designed to reduce the obstacles that often prevent entrepreneurs from creating successful and sustainable small businesses. By providing shared resources and an array of industry-specific services, business incubators ensure small businesses can succeed. La Cocina follows this model by … more

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San Francisco Incubator Launches Street Food Entrepreneurs

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Good LogoAugust 31, 2011— Veronica Salazar was born in Mexico City, but after moving to San Francisco she couldn’t find a taqueria serving anything like the cuisine she grew up with. Working in restaurant kitchens during the week to support her family, she began selling her native foods at home … more

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La Cocina highlighted in Going Legit, Part 1

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SF WeeklyJuly 13, 2011— With the Underground Market Shut Down, How Do You Start a Food Business? After the Health Department shut down the ForageSF Underground Market last month, a victim of its own national-news-making success, SFoodie spoke to organizer Iso Rabins about the vendors who had debuted their jams, … more

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Road to Recovery: La Cocina

Fox News

Fox News July 9, 2011 — La Cocina’s Executive Director Caleb Zigas was featured on Fox News. Caleb speaks on the Road to Recovery series: ‘How to Launch Your Own Food Business’: watch the video.… more

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Mexican Sunday Suppers at Heart

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SF Chronicle LogoJune 30, 2011 — La Cocina has been helping mostly immigrant women start up businesses since 2005, so it’s little wonder that when my blog about the paltry helping of good Mexican food in the Bay Area appeared last week, I heard from executive director Caleb Zigas. He wrote that … more

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Cinco de Mayo fundraiser for CUESA + La Cocina successful

SF Chronicle Logo May 10, 2011 During last year’s packed Cinco de Mayo celebration at his Marina restaurant Tacolicious, owner Joe Hargrave came up with an idea to expand the celebration. He invited some of the most notable Mexican restaurants and vendors to gather at the Ferry Building Marketplace on Thursday for … more

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Green Gourmands on the Go

lime_logoDec. 7, 2009 — One of the biggest challenges of transitioning from an underground culinary operation to a full-fledged business is access to commercial kitchen space—since the cost of outfitting and certifying such a kitchen is prohibitive to most culinary micro-enterprises. As legions of street food vendors, under-the-radar caterers, and … more

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