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San Francisco Incubator Launches Street Food Entrepreneurs

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Good LogoAugust 31, 2011— Veronica Salazar was born in Mexico City, but after moving to San Francisco she couldn’t find a taqueria serving anything like the cuisine she grew up with. Working in restaurant kitchens during the week to support her family, she began selling her native foods at home … more

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La Cocina Aids Female Food Entrepreneurs

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Huff Post logo July 14, 2011 — San Francisco is an innovative town for many reasons. An example is La Cocina, a non-profit organization that focuses on mentoring low-income and immigrant women entrepreneurs to jump start and grow their food businesses. Below we’ve highlighted some of the success stories that have flourished from … more

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El Huarache Loco on 2011 Big Eat SF List

7x7 Logo February 2011
La Cocina’s El Huarache Loco got a nod for its signature huarache. The version with ensalada de nopales made 7×7′s 2011 Big Eat San Francisco: 100 Things to Try Before You Die (at #60, Huarache with Cactus Salad). See the full list of eats.… more

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Secrets of the Tamal Revealed

The California Report December 24, 2010 During the holiday season, Latino families across California are cooking up tamales. If you’re not fortunate enough to have an abuelita, or grandma, willing to teach you the secrets of the tamal, you have two options. Befriend one, or attend a tamale-making class. There was a … more

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La Cocina’s Social Mission

PRI's The World December 27, 2010 When you think of the “underground economy,” you probably imagine guns or drugs, not empanadas or tamales. But it’s expensive to line up business licenses and commercial kitchen space. And intimidating. La Cocina is a non-profit with a very particular social mission. Caleb Zigas is the … more

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Recetas Para un Buen Negocio

Oct. 17, 2009 — Una mañana de mayo, Verónica Salazar rellenaba con frijoles unos huaraches de maíz, concentrándose en bloquear el bullicio de una enorme cocina en Mission District. El ruido de cuchillos picando vegetales contribuía al alboroto, alimentado con las sartenes que golpeaban contra el equipo de acero inoxidable, y … more

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Cooking for the Community at San Francisco’s La Cocina

triple punditJuly 24, 2009 — In La Cocina’s large, commercial kitchen, three women joke with each other, their laughter amplified by the room’s high ceilings and brushed steel fixtures. They carefully dust powdered sugar on a fresh batch of alfajores, pastry-style cookies filled with dulce de leche, a caramel-like … more

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Growing Crop of Vendors Hits the Street

May 26, 2009 — The Creme Brulee Cart is one of many licensed and unlicensed food vendors who have recently hit the streets of San Francisco, especially in the Mission District. The area’s bars, streets and parks host a caravan of food sellers who connect to their customers via social … more

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La Cocina, a Delicious Economic Renewal

Civil EatsNov. 14, 2008 — The ingredients for green collar economic renewal via food-based businesses have been stewing for a few years in the Mission at La Cocina. Entering its fifth year of operation in 2009, La Cocina was founded to provide kitchen space and assistance to food entrepreneurs – many … more

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For Women, a Recipe to Create a Successful Business

June 23, 2007 — One morning in May, Veronica Salazar stuffed refried beans into sandal-shaped masa cakes, concentrating to block the commotion in a cavernous kitchen here in the Mission District. The chopping of vegetables added to the din as the clang of metal pans against stainless steel equipment competed … more

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Community Kitchen Serves as Business Incubator

ABC7Oct. 6, 2006 — For 18 years now, we have been celebrating the amazing contributions of Latinos in the Bay Area with our ‘Profiles of Excellence’ show. In honor of Hispanic Heritage Month, the show highlights the achievements of five local leaders. In this report, we introduce you to one … more

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La Cocina’s Concoctions

March 15, 2006 — What do dairy-free truffles, good-for-you juices, natural jams and Mexican food all have in common? They were all created at La Cocina, an “incubator kitchen” in the Mission District. The nonprofit organization helps local low-income men and women start their own food-related businesses by providing commercial … more

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Huarache Loco Dishes Up Central Mexico Eats

Jan. 18, 2006 — You know you’re in the presence of real Mexican food when you run across huaraches — literally, “slipper” or “sandal.” The long, oval-shaped tortilla (pictured) — hand patted with a center of black bean puree and baked on a griddle — is the perfect carrier for … more

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